Google launched the new Gmail design last April 25. Its new features aim to enhance productivity and information security.
Gmail has come a long way in enabling amazing business possibilities to happen. When you think about it, several business goals such as client acquisitions and partnerships came into fruition because of email exchanges in the platform. Its value is especially felt among startups whose sales and marketing efforts are strong to attain business growth.
Just last April 25, Google has announced something that can further help users, especially startups, do more on the platform in a secure way. Google began the phased rollout of the new Gmail design, which aims to “make people feel safer and more productive” as per Jacob Bank, lead product manager for Gmail. With the phased rollout type of migration process, this means that only specific users were able to experience the new Gmail initially.
How to Apply the new Gmail design
To make this read a much helpful experience, apply the new Gmail first. Click the settings button on the upper right side of the platform then select “Try new Gmail” in the drop-down menu. After exploring it and you find that it doesn’t suit your tastes, don’t fret! You can always “Go back to the classic Gmail” by going through the same process of applying it.
Features of the new Gmail design
Without further ado, some of the noteworthy features of the new Gmail are as follows:
- Confidential mode. In sending a message to someone, there’s a confidential button which you may find on the lower part of the new message composition box. The confidential button enables you to set the expiration date of the email, as well as prevent the recipient from forwarding, copying, downloading, and printing contents of that email. It also gives you the option to authenticate the identity of the recipient through requiring them to send a passcode sent via text message.
- Email snoozing. Another key feature of the new Gmail is email snoozing. This feature is found together with other email actions such as mark as read/unread, delete and archive.
- Right-hand side panel. Among all the changes in the new Gmail, one of the biggest is the availability of the right-hand side panel, which integrates Google’s Keep, Calendar, and Tasks in the medium. The great part is, you can add more applications that work with Gmail such as Trello, Asana, and Zoom to improve productivity.
Other features of the new Gmail include the ability to download email attachments without actually opening the email, as well as collapse the left side panel where the navigations items are for a wider view of the main email items. The new Gmail also offers three options for display density namely default, comfortable, and compact.
With these additional features, startups can be more efficient in accomplishing tasks that can help them expand such as lead generation and appointment setting. But while the new Gmail design enables this, the truth remains that these tasks can be time-consuming. A solution that majority of startups do is to outsource to an offshore provider. This enables them to gain experts that can meet their sales goals at a cost-competitive price.
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