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In one of our most recent blogs, we have mentioned the forms of outbound marketing that can help you generate more leads. Today, we will focus on one form of inbound marketing which serves as a popular lead generation tool — blogs.

If you think about it, it is rare for your prospects to visit your website unless it’s an e-commerce website. By including blogs, you give people a reason to go through your website, which in the virtual world, serves as your main storefront. Though this won’t guarantee an immediate sale, it increases your prospects’ brand recall and awareness. Once they do need your service or someone they know needs it, your company will be at the top of their mind to recommend.

However, blogging costs time, which is most valuable for you and your employees; especially for those of you just starting your business. A solution is to hire a writer, but it might be too costly. However, you may also try outsourcing where you can guarantee the quality and quantity of the blogs you need at a much lesser price.

To give you an idea, here are the things that you or your bloggers should do if you want to increase your sales:

Create targeted content.

In this world of saturated content, there’s a need for you to be very specific in the content you will serve to your audience. In this way, people can differentiate you from your competitors. Digital Marketing Expert Neil Patel recommends being predictable with the content of your blogs. He explained that this is why McDonald’s became a hit. Consumers already knew what to expect with the food and service every time they dine in the world famous fast food restaurant. Another way for you to accomplish this is to create a buyer persona. This lets you focus on topics that are tailored to what your audience needs.

Create quality content.

Quality content is the main reason why people will want to come back to your site and read your blogs. You need to exert extra effort to know who your target audience is, the best blog formats for a certain topic, and other tips about making your readers want to read your blogs, such as using powerful headlines and bulleted lists. Blogging can be difficult at first, but as long as you work at it, you’ll get the hang of it. Some resources to help you craft better content for your blogs are HubSpot, CopyBlogger, and ProBlogger.

Execute Search Engine Optimization.

You also have to work on the visibility of your blogs in the search engine. This is why you should invest your time doing keyword research to get ideas about what your readers want to know and incorporate these keywords into your blogs. One underrated way to increase your rank in the search engine is by arranging the image properties (Alt Text, Title, Description) of the pictures you feature in your blogs. Include keywords in these properties because it can lead to a search back to the post where the picture is located.

Stay consistent with the time you publish your posts.

You must also be consistent with the number of posts you publish daily. This is a must, especially if you already have avid readers. They will expect and if you are not consistent, you risk losing them. According to a recent study, bloggers who publish more than one post in a day get “stronger results”. This is followed by daily posting. If you’re just starting, it would be great to aim to publish one post a day. After all, consistency is the key. Don’t start with something that you cannot commit to delivering regularly.

Promote your blogs on social media.

In sharing your blog posts on social media, you have to know the best time and day, and worst times to do it, for effectiveness. According to Sprout Social, best days to post on Facebook is 1 pm on Thursdays. For Twitter, it’s 1 pm to 3 pm on Thursdays, while it’s 12 pm to 5 pm from Tuesdays through Thursdays for LinkedIn. It’s different for every platform and for every business.

Encourage your readers to leave comments for a further discussion.

In your blogs, always include a call-to-action (CTA), which may be as simple as asking your readers to leave a comment on your blog. Also, make sure to reply to all their comments. When a new reader sees they are noticed, it can create a ripple effect in the sense that they would feel that you provide meaningful content as you gain loyal followers. Your company can also appear more approachable and human to them.

Indeed, blogging takes a lot of time and effort, but its results are something you should not underestimate. If this is something you don’t think you can do at the moment because you lack the time or are saving money, outsourcing can really help you. If you wish to know more about this opportunity to grow your business, we are just an email or call away.

Email: inquiries@andersonbpoinc.com

Website: andersonbpoinc.com