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The festive season is a time of hard work for businesses. With Black Friday and Cyber Monday deals around the corner, you will need to step up your campaigns. Social media management can help you maintain visibility in the community but you still need to consider other factors. After all, it takes more than discounts to lure in the holiday crowd. With that said, here are a few things to keep in mind when embarking on your holiday campaign.

Clarify your objectives

First of all, it is important to determine your promotion’s objectives. You do not want to just start discounting without a clear goal in mind. Depending on your objectives, some strategies will work better than others.

For example, if your goal is to drive traffic to your stores, then discounts are a good way to go. If your goal is to move existing stock to pave the way for new inventory, maybe you can opt to do “buy one, get one” style offers.  Want to acquire new customers for your business? You can craft deals specifically targeted at people who will be buying for the first time.

Do your research

There are many different promotions you can use to entice holiday shoppers to buy. Percentage or flat-rate discounts are pretty popular but before diving into any of these, consider your core audiences’ priorities as well. Which of the two types would they prefer? Would free shipping attract them to place an order?

Social media management can help you get started on this research. Visit groups to see what kind of consumer demographics you have in order to determine the best strategy to use. The key is to find the right one that brings you the most sales while delivering the highest levels of satisfaction.

Be flexible with payment

Sometimes, reservations about your payment process could lead to shoppers walking away at the last minute. This tends to be common for e-commerce businesses, where shoppers probably do not want to fork over a large sum right away.

If your business is facing this problem, you may want to implement multiple and flexible payment options. Cash-on-delivery, card payments or even installments for bigger purchases work wonders in helping your customers get over their hesitation.

The Takeaway?

Rarely is there a one-size-fits-all promotion guaranteed to work for all businesses. The key is striking the right balance between maintaining your brand’s value and satisfying your customer. Get your underlying strategy right and watch all those orders flow in. And remember, once the number of orders start to feel overwhelming, you can always ask for a helping hand. Our back office solutions ensure you have the proper administrative support needed for a successful campaign. Contact us today in order to get started.

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