It started with an introduction to the fourth industrial revolution lead by the main speaker, Rhipe Philippines’ Business Development Manager, Paul Villena. During the event, Eastern Communications also shared an overview of how companies could digitally transform their business. Here are their main points.
Digitally Transform Your Business
The typical millennial employee is always mobile, collaborative, and connected on social. The modern digital workplace is centered on how to make their workflows fit this labor market. It comprises three layers: the employee, the team, and modern I.T infrastructure. These three work together by supporting employee workstyles with accelerated collaborative team tools secured by modern I.T. networks.
Anderson Group BPO Inc. as a partner to Eastern Communications can offer the modern I.T. Network Infrastructure services the Telcom provider services our offices for our clients. These benefits include data storage and security in certified data centers located locally in Makati or in the nearest Asian Data Center in Hong Kong. Their services comply with the Philippine Data Privacy Act of 2012 and conduct data security training for partner companies through the Link 101 event.
Part of the training includes awareness of the latest trends in best office data privacy practices. They introduced the Access Policy implementation, which is an available option for sending confidential emails that need to be protected against print, screenshot, and copy-paste duplications. They also touched on Mobile Service Management (MDM) covering plans for stolen devices (self-destruct data options), enablement of multi-factor authentications (MFA), and employee accountability for issued and/or work devices (for offices).
They provided four focus points for businesses to make the transition to digital.
Four pillars to digitally transform business.
1. Engage customers
To initiate customer engagement in a digital native environment, companies must enable customers to connect with them with multiple platforms and devices. This connection will be useless without listening to the customer’s social feedback and sentiments which is now easily done through data analysis. The application of these insights will help personalize the customer experience and engage loyal brand followers.
2. Empower customers and employees
Cultivating a great customer experience is not solely dependent on customer service. Enable customers to help themselves first with ease of transactions and provide FAQs to reduce the steps of purchasing. This also empowers employees to work on more meaningful tasks than addressing repetitive and easily automated interminable work.
Empowering employees also moves beyond self-service transactions as the customer engagement team transitions to working with data. Employees would need to be empowered with sufficient training to adapt to the changing work demand and learn to work with each other and upskill with the latest business technologies. However, the power of human empathy still remains a crucial skill for the customer-facing team — whether they are facing actual humans or customer data-sets.
3. Optimize operations
Running a business has always required progressive developments. This is why technology and business collide. Optimizing operations in today’s digital-powered business world means a whole new way of auditing current workflows. With digital tools, improving business processes have better visibility using automated trackers and KPI measurements. Automation and machine learning are better tools to work with when it comes to enhancing delivery, optimization, and consistency of services; as well as adapting to more complex scenarios using real-time collected records.
4. Transform Products
With the latest developments and its potential applications, the possibilities of transforming products and/or services are endless. Today, companies use data-driven digital assistants to collect data directly from their consumers for machine learning. Finding insights to know what the customers want and pushing the limits of products and/or services to meet it is made easier than ever. In a competitive business environment, it may even be necessary.