As seasons change, the number of tourists visiting certain locales starts shifting. Other places may see a spike in bookings while others might experience a sharp decrease in foot traffic. Such slow seasons are particularly concerning to hoteliers who often find that there are not enough heads in beds during these times. Nonetheless, this does not mean that the business will suffer so long as strategies to combat these seasonal lulls are implemented.
Maintain an Active Social Media
Bookings may slow down but engagement can still remain as active as it was during peak seasons. Social media, in particular, is very effective in reaching out to existing or prospective guests regardless of the date and time. Businesses can post interesting content such as documenting the staff’s day-to-day routine and duties or highlighting interesting facts and trivia about the place.
For example, Topping Rose House in Bridgehampton holds a monthly farmer’s market featuring local vendors during winters when foot traffic is slow. They also share photos of recently concluded events and a behind-the-scenes look of their food preparation on their Instagram page.
Slow seasons with low occupancy rates may just provide hotels with the opportunity to document the place without disturbing any guests. It is not a hard or expensive means of maintaining efficiency. If pressed for staff, outsourcing social media management can help save up on costs and even reach a new audience from a different place.
Run Promos and Events
The changing seasons often bring a variety of engaging events related to it. For example, hosting an activity like a buffet featuring locally harvested fruits and vegetables during the fall season can create an initiative for travelers to book even if it is off-season. Activities like these also foster a sense of unity within the local community, which is also good for the image.
Alongside these activities, running promos and bundles that reward off-season travelers also goes a long way in retaining loyalty.
Leisure tourist attendance may drop down during off-seasons but business travelers could fill in this gap in the market. Reaching out to the corporate world and offering to host business conferences and seminars can help keep revenue flowing. It may also lead to new working partnerships later on. It is a good time for business travelers too as they would not need to compete with the holiday crowd.
To this end, unused space can be repurposed into meeting rooms. Corporate entities will appreciate the convenience of the venue and amenities like fast internet and good audio equipment.
Adjust the Use of Resources
Rooms require a whole host of utilities in order to keep it well-maintained. However, it is still possible to cut back a bit on the resources spent on maintenance during seasonal lulls. Utilizing good forecasting strategies can provide hotels with insight on when to reduce the number of towels sent into the laundry or the drinks restocked at the bar.
The funds saved when the business cuts expenses for utilities can be used for improved marketing and PR purposes. There are other things to do even with reduced occupancy rates. After all, these small things help keep the business afloat regardless of the season.
Scale Back Staff
Likewise, cutting down on staff assigned to customer inquiries or other tasks can be an effective cost-cutting strategy as well. Using an outsourced team for customer service, for example, can allow businesses to scale back the number of staff they need per season. Flexibility can easily apply during peak seasons too as outsourcing can also help increase the number of staff during busy times.
Getting an outsourced staff to handle important routine tasks like data entry or marketing can really boost the business during slow times. It also should not be too hard to find qualified personnel if one knows the right provider to contact. So talk to us today, and let us help you find the perfect team to help your business.