What We Can Learn from the Business Closure of UK’s Oldest Postcard Firm

Failure to adapt could lead to obsolescence.


Advancements and innovations in technology today have strongly impacted how the world works. Keeping up with the changing times has become mandatory for survival. Among many other areas, this inevitable need to adapt is extremely felt in the business sector.

Every day, business operators fight their way against obsolescence, finding and creating innovative avenues to successfully bridge the gap between the demands of their clients and the supply they furnish. Business owners that came out triumphant in the end were those who looked at the digital challenge as an opportunity to grow and develop to their fullest potential. While those who did otherwise, face the unfortunate consequence of business shutdown.

The recent news about the business closure of United Kingdom’s oldest postcard firm, J Salmon, is a great example for this. The 1880-established family company is closing in December 2017, with the people preferring social media as an alternative platform in showing their trips to their loved ones as the primary reason it blames. In short, current handlers of the company, Salmon’s fifth-generation siblings’ Charles and Harry, lost to the challenge of adapting their business to the rapid changes in technology.

In a business where the personal touch is the ultimate selling point, incorporating technology without losing that primary essence is indeed a challenge. But amazingly, similar businesses like American Greetings and Hallmark created a way through putting up a website where their customers can shop their products as well as create and send postcards to loved ones online. American Greetings even had a feature where customers can conveniently print greeting cards at home.

J Salmon also managed to create its own website, but only with an online-shopping feature. They made an effort to make the first step but stopped going further. It is highly probable that a key factor for this chosen action is the time-consuming and costly micro aspects of its business like payroll, customer service, etc. that hinders a full-on concentration and financial availability to improve the core aspects of its business. 

In such scenario can outsourcing be a great solution. With inexpensive services and human talents that devote their time for the execution of these non-core activities, business owners can now have the much-needed time to focus on their core business functions without worry. For one, J Salmon can outsource the data entry of its online shopping records. 

Anderson BPO has the ability to excellently provide different solutions like customer service and data entry to fulfill your non-core business needs. Focus more on your core business’ function through collaborating with us. Contact us today at paulos@andersongroup.uk.com.

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