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A virtual assistant takes on a wide array of duties and responsibilities in order to help their clients. These can range from helping you book certain services to actively participating in your business by managing email or chat. Today, let us look at one of the many virtual assistant duties: Social media management. So how does a virtual assistant help with social media management?

Content Research

Social media is heavily driven by content. New stories and posts appear on people’s feeds all the time. People can scroll endlessly on their devices and find new material all the time. This has made social media a great place to market your brand and establish your authority. Of course, coming up with posts every day can be a time-consuming task.

A virtual assistant can help with this part. Instead of leaving you slumped at your computer, thinking of the perfect post, a virtual assistant can do this task for you. They will take on the task of thinking up of updates so you can direct your attention back to your business. With scheduling tools like Hootsuite, these posts can be automated and set up in advance.

Businesses can also avail of social media management services to handle the scheduling for them. Agents working in this field can help with responding to inquiries as well.

Audience Engagement

Social media is a convenient way for customers to reach out to brands because it is fast and easy. They can immediately share their thoughts on your product and service. Of course, this means that brands who can keep engaging with their customers gain more traction. Again, this can be time-consuming, especially for small businesses.

A virtual assistant can help you stay on top of these inquiries and mentions. One wrong update can immediately cause a brand’s reputation to plummet. A virtual assistant can help catch these errors, and address any inquiries directed at you. They help save you time, allowing you to focus on other areas like growth and expansion.

Creating and Updating Pages

As your business grows, you sometimes add new services. And sometimes, it is necessary to update your social media accounts to reflect these changes. You may even need to create new pages for your other services. A virtual assistant can get these all set up for you to save you the hassle of starting again from scratch.

Social media sites also implement changes that might catch you off-guard. Getting virtual assistant services ensures you have enough manpower to do the necessary research while you tend to your business. You are not limited to hiring just one assistant after all.

Understanding your Metrics

This part is understandably tricky. Social media ROI tends to be hard to measure, especially for users only using it for business for the first time. It is not plug-and-play, where you post an update and forget about it. A proper strategy must be kept in mind if you are to use it to its full potential.


BPO services can provide you with virtual assistants that can help lay the necessary groundwork in place. They can help you determine the right metrics to reach for and actionable steps you can take to get there. Want to get more followers and expand your market? Your virtual assistant can help you craft promotions and content aimed at acquiring more leads. Want people to have more engagement with your brand? Your virtual assistant can respond to inquiries on your behalf.

Virtual assistants are very versatile. They are adept and resourceful; capable of finding ways to help you work with what you have in order to make the most out of your limited time. Social media management is just one of many important virtual assistant duties they take on. If you are interested in learning more about them or getting one today, feel free to give us a call.

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