Smart investments go a long way in business – A lesson from the TaskRabbit Ikea purchase.
More often than not, business owners choose to rely on themselves in any business matter. This is only reasonable because doing otherwise would mean taking risks. Although there’s nothing wrong with this mentality, business owners need to be careful not to miss on investments that are worthy to take, if only they take a bit of risk.
A good example of smart investment is the TaskRabbit Ikea purchase. This was the magnate’s recent adoption of an online platform that connects locals to freelance handymen in their area. Through TaskRabbit, IKEA customers now have the option to simply hire freelancers to purchase, deliver, and assemble their Ikea furniture for them – expanding their customer base in the process. At present, TaskRabbit operates as an independent company within Ikea.
After a trial run on some Ikea stores in London, the furniture retail giant is now implementing the TaskRabbit partnership for some of its global stores. This TaskRabbit Ikea purchase gives three valuable lessons for business owners.
Build better relationships with your customers.
Customers are always at the center of any business. After all, they provide the demand. Why make a product with no demand? This business relationship is primarily influenced by customer feedback on products and services, which are crucial for business growth. Today, business should no longer take the mobile-first approach, it’s mobile-only, period. The customer-brand relationship is the biggest thing for this highly-connected digital business landscape. Customer satisfaction could mean increased opportunities for repeat purchase and referrals. Knowing this, business owners should consistently learn more about the evolving needs of their customers to create the means to serve them better.
Keep up-to-date with technology.
As mentioned before, customer needs are constantly evolving with technology as one of the key reasons. With this, it is important for business owners to cope and learn the ways in order to match their supply with the demands of their clients. It is this thinking that leads the TaskRabbit Ikea purchase. It opened a convenient door for Ikea clients who struggle with assembling their products. Furthermore, technology also opens opportunities to boost areas of the business, such as marketing, advertising, and market research. The key technological innovations that business owners could maximize on are not only limited to the production side. Optimize back office operations; customer service for social media, chat apps, mobile apps and etc. are now becoming the norm.
Venture out and develop the right partnerships
Dealing with business matters independently is not the smartest way to go. Broadening your options and developing partnerships to overcome challenges or improve services and product offerings could elevate the business faster. By its very nature, this is the role of Business Process Outsourcing (BPO) companies for its clients. They provide inexpensive solutions to cater to their business needs. They may help with the time-consuming, repetitive functions of the business, or the opening of new avenues to fuel business growth. With a dedicated and knowledgeable offshore team concentrating on a specific set of tasks, outsourcing is a smart investment for a typical startup. For this investment to be secure, of course, it has to be with the right BPO partner.
At Anderson BPO, the management ensures that their resources, for both equipment and human, are adept to deliver any business solution need they get confronted with. With a team that lives by the values’ Collaborative, Adaptable, Passionate, Evolving and Trustworthy, you get the best value for the money you’ve invested. Collaborate with us today!