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Failure to adapt could lead to obsolescence.

Advancements and innovations in technology today have strongly impacted how the world works. Keeping up with the changing times has become mandatory for survival. Among many other areas, this inevitable need to adapt is extremely felt in the business sector.

Every day, business operators fight their way against obsolescence. They look for new ways to bridge the gap between the demands of their clients and the supply they provide. The business owners who came out triumphant were those who looked at the digital challenge as an opportunity to grow and develop their potential. Those who did otherwise face the unfortunate consequence of a business closure.

Lessons Learned from Business Closure on the UK’s Oldest Postcard Firm

The recent news about the business closure of United Kingdom’s oldest postcard firm, J Salmon, is a great example for this. The 1880-established family company is now closing on December 2017. Its primary reason was that people now prefer social media; it’s become their main platform for sharing their trips to their loved ones. The current leaders of the company, Salmon’s fifth-generation siblings, Charles and Harry lost the challenge of adapting their business in the rapidly changing business technological landscape.

In a business where personal touch is the ultimate selling point, incorporating technology without losing its primary essence is a challenge. But amazingly, similar businesses like American Greetings and Hallmark managed to find a way to stay relevant. They put up a website for their customers to shop for their products online; as well as create and send custom postcards to loved ones if they like to. American Greetings even has a feature where customers can conveniently print their greeting cards at home.

Although J Salmon did manage to create its own website, it only had an online-shopping feature. While the effort to take the first step was good, it did not go further. It is highly probable that the main factor for this stunted development is that it is time-consuming. The costly micro aspects of its business like payroll, customer service, etc. went in the way of devoting full concentration and financial availability in improving the core aspects of its enterprise. 

How Outsourcing could have Helped

In this scenario, outsourcing serves as a great solution. With inexpensive services and human talent fully devoted on the execution of these non-core activities, business owners can have the much-needed time to focus on their core business functions without a hassle. As an example, J Salmon could have outsourced the data entry of their online shopping records while they still had the time and resources to make the transition. 


Anderson BPO has the ability to excellently provide different solutions like customer service and data entry to fulfill your non-core business needs. Focus more on your core business’ function through collaborating with us. Contact us today.