Your customers are online and so is your company, but can you reach them all?
Thanks to the Internet, people today enjoy wider connectivity and faster communication with each other. Various societal sectors are using this technology for their advantage; from education, healthcare, and public policy to business, advertising, and marketing. It seems like going online is the way to be in this day and age.
An average person spends about 5 years and 4 months of his entire life on social media alone. That’s a lot of time. And for a business owner, that’s definitely a lot of time for your company to interact with your market, don’t you think?
A US study by J.D. Power and Associates reported that 67% of consumers have utilized a company’s social media site for servicing*, while 33% have used one for marketing**. It also found that 87% of highly satisfied consumers think that “online social interaction with the company “positively impacted” their likelihood to purchase from that company.” This is why one of the best ways to ensure great customer support on social media is to make interactions personal. Inversely, poor social media management could negatively affect your business’ image.
But while managing social media looks like an easy task, reality reveals that it is far from easy. This survey on customer service discovered that 42% of customers expect a response within an hour and, not only that, 57% of all the respondents “expect the same response time at night and on weekends!”
How then can you and your staff juggle this with the rest of the company’s core functions?
Option 1: Hire social media managers.
As part of your business, there should be a dedicated team who can work hands-on with your social media accounts 24/7. Social media managers are mainly responsible for scheduling posts, replying to messages, overseeing the company’s social media presence, and more.
Option 2: Outsource social media support.
It’s completely understandable for businesses to have a hard time with employee recruitment.
The answer is: you don’t have to. And no, we’re not telling you to hire more employees to take this on. Cut down the costs of employee management with the most practical option: outsource your social media team. Invest in a team of experts to handle your company’s social media management while you get your in-house team to focus on your core business tasks.
This is where Anderson Group BPO can give you a hand. With a team of collaborative and adaptable people, effectively make your social media platforms extend your brand name without losing focus on managing your main business. Turn over your social media management to people you can trust. Make Anderson Group BPO your extra hands.
*Servicing refers to answering inquiries and addressing customer concerns
**Marketing refers to making the brand known to the target market
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