Mobile. In addition to being defined as the ability to move freely, it is also a term people used to refer to their phones simply because of its portability. It is no surprise that it has also influenced how people travel nowadays. Whether you’re off trekking in the Outback or surfing in Gold Coast, getting from point A to B is made easier with the help of a mobile phone. And this is all thanks to the proliferation of mobile apps.
Travel and tourism apps rank 7th among the most downloaded apps per category. This is probably due to the fact that nearly 85% of travelers use mobile devices to plan their travel activities. But to understand how mobile apps are able to streamline the travel process, we have to look at its five phases.
The Five Phases of Travel
The first is Inspiration, the dreaming phase. This is the phase where people draw inspiration on where to head out next. It could come from seeing the destination in an ad, a friend’s post on social media, a movie, a commercial – anywhere really. The internet is such a vast space, information and inspiration come from all directions.
Then there’s Research. On average, people will scroll through over twenty websites trying to search for the best deal at the best price. This is where they look up information about their choices such as popular destinations or activities. Much of the planning also occur here such as figuring out their tour schedule, reservations, and bookings.
After that initial research, ‘Purchase’ follows. The consumer now finalizes all payments and proceeds to buy. All of this in order to now Experience the destination for themselves. Regardless of whether they found the excursion bad or good, it is likely that they would write about it Post-Experience, in order to either encourage others or warn them to skip it.
The Role of Mobile Apps in Travel
Mobile apps have helped improve the travel experience when going through these five phases. Ads and recommendations from travel sites like Travelocity or Expedia make it easy to choose one’s next holiday getaway. Apps like Google Trips or TripIt help plan and organize the small details, consolidating everything in one folder. Booking is a lot more streamlined with the help of apps like Hopper and Skyscanner, suggesting the best and cheapest flights to the chosen destination. Hotel Tonight makes finding last-minute accommodations more convenient while Google Translate helps bridge the language barrier somehow. TripAdvisor provides an avenue for sharing experience may it be good or bad, giving free publicity to the location. These are only some examples of how these mobile apps make the whole travel experience smooth and hassle-free.
With mobile phones now becoming a critical part of the traveler’s equipment, the state of the travel industry is also changing. Previously defined by its brick-and-mortar agencies and long queues to get tickets, the industry is now taking a vibrant and convenient turn where everything can be arranged with the swipe of a finger. Mobile apps are not just a passing fad or gimmick anymore. It is now a tool, a powerful one that can reap benefits for businesses. With this in mind, it is not an exaggeration to say that mobile is the future of the industry.
Mobile apps make it easier to connect with travelers from all over the world, including communication between business owners and travelers. Inquiries, bookings, and reservations made through dedicated travel apps will definitely increase as well. Having dedicated back-office support for all your data entry and customer service needs will be crucial in maintaining a smooth customer experience.
Give us a call today and see how we can help your travel business.