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Position Title:
Search Engine Optimization (SEO) Specialist

Department:
Marketing

Reports to:
Portfolio Manager

Country/Business Unit:
Philippines

Purpose of the Position

The purpose of the SEO Specialist role is to be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Accountabilities

  • Owning the best practices SEO auditing process (technical audit) for new investment partners
  • Responsible for all partners keyword research and SEO mapping
  • Setting up of new investment partner accounts
  • Crafting, setting up of new ad groups, copy, creative, publishing
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with the growth marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Business Satisfaction

  • Delivering valuable business insights consistently and sharing with the team to drive stronger results
  • Regular and meaningful creative refreshes based on data and insights
  • Achieve the stretch revenue forecasts by working closely with the Sydney Growth team
  • Continuous evolution and improvement of processes and SEO tact
  • Continued real time knowledge of algorithm changes that may affect growth and providing solutions and work around to see month on month growth from the SEO performance channel

Skills/Experience/Behaviors

  • Proven SEO experience, with 3-5+ years as an SEO expert or similar
  • Proven SEO experience managing PPC campaigns across Google, Yahoo and Bing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO
  • BS/MS degree in a quantitative, test-driven field

Please send your resume to: phrecruitment@andersonbpoinc.com

Contact us: (02) 491 – 7325

Visit us:

Ortigas Branch: 11/F Wynsum Corporate Plaza, #22 F. Ortigas Jr. Road Ortigas Center,Pasig City Philippines

Mandaluyong Branch: 20th Flr Robinsons Cybergate 3, Pioneer St., Mandaluyong