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Position Title:
Social Ads Specialist

Department:
Marketing

Reports to:
Portfolio Manager

Country/Business Unit:
Philippines

Purpose of the Position

The Social Ads Specialist is in charge of auditing, documenting insights and making recommendations on social ad campaigns for our new investment partners. You will also build out the sales funnels, develop and curate content, tag, publish and report on all paid social activities

Accountabilities

  • Own the auditing (MVP) and set up process for new partners
  • Responsible for any social platform and ad set-up during the MVP set-up phase
  • Solid support for your Digi_Vest Social Campaign Lead in delivering results and meeting deadlines
  • Gain a deep understanding of the Partner’s business context and objectives
  • Work with creative team to communicate best performing creative for conversion
  • Execute campaigns in FB Ads manager using multi-layered conversion funnels that align with other marketing channels and customer LTV
  • Perform quantitative analysis of results and present the performance to the team
  • Perform quantitative and qualitative analysis to optimise the BAU campaigns on an ongoing basis
  • Manage the planning and execution efforts of FB ad activities
  • Lead the FB ads management process itself, by documenting channel specific hypotheses, channel specific experiments, etc.
  • Execute and manage the experiments (some examples of what this may include: Setting up A/B tests to decide what type of creative works best for an audience, etc.)
  • Report and present improvements internally
  • Keep ahead of the curve and deliver best in class social ad activities for our partners
  • Own FB channel real time reporting by partners alongside the development of channel insights to add value across all investment partners bottom line
  • Managing the workflow and deliverables against the agreed timeline for all FB assets
  • Produce marketing copy for social campaigns for partners
  • Participate in professional development activities to maintain professional currency and enhance skills
  • Take responsibility for identifying and implementing continuous improvement initiatives and for driving and supporting change

Key Performance Indicators

  • Delivering valuable business insights consistently
  • Achieve the stretch revenue forecasts by working closely with the partners and other members of the growth team
  • Establishing processes that help the business use advanced/new social ad methodologies
  • Continuous evolution and improvement of processes and social ads tactics

Key Behaviors

  • Utilises clear, open and regular communication
  • Influences and negotiates with others to achieve positive outcomes
  • Contributes actively to team goals
  • Seeks and provides constructive feedback
  • Proactively adapts to and manages change
  • Demonstrates resilience in a constantly changing environment
  • High level problem solving skills

Ideal Qualifications, Experience & Skills

  • 2-5 years in doing social ads and delivery increased revenue
  • Performance and results-oriented
  • Proficient with FB’s ad reporting tools
  • Direct experience with tools/platforms such as FB Ads Manager, Google Analytics, WordPress,
  • Highly numerical and data driven
  • Knowledge and interest in statistical analysis and experiment design
  • Ability to work with and analyse marketing data sets
  • Basic HTML/CSS/JS highly desirable
  • Basic graphic editing skills to be able to modify graphics if needed
  • Good copywriting skills and comms, confidence with writing copy is highly desirable!
  • A/B testing and MVT experience
  • An understanding of user experience across the entire user lifecycle beyond acquisition
  • Excellent organisational and project management skills
  • Deep understanding of social networks, ad networks, digital products and user behavior
  • Digital agency experience is desirable, capable of working concurrently on several projects

Please send your resume to: phrecruitment@andersonbpoinc.com

Contact us: (02) 491 – 7325

Visit us:

Ortigas Branch: 11/F Wynsum Corporate Plaza, #22 F. Ortigas Jr. Road Ortigas Center,Pasig City Philippines

Mandaluyong Branch: 20th Flr Robinsons Cybergate 3, Pioneer St., Mandaluyong