Being a social media manager is not easy. It has become a multidimensional role that can either make or break the branding of a business. With almost everyone active online, the task is critical in making your business known in the market.
Contrary to what some people assume, social media management is not just about posting every day. More than the number of posts, it’s the consistent messaging of your brand across every post that matters more. This is why it is a must for a social media manager to have a clear understanding of a brand and its target audience.
Finding the right social media manager for your startup, however, can be a daunting task. To help you, we have listed the skills you should watch out for to get the best candidate for the role.
Experience in the field
A social media manager should be adept at using social media as an advertising channel. In assessing a candidate, ask about his/her background in marketing. Knowledge about Search Engine Optimization (SEO) is also a major plus. With someone who knows the importance of engagement in increasing search rankings, your phone will be ringing for product/service inquiries in no time.
As mentioned, social media management has become a multidimensional role. This includes the ability to create eye-catching visuals that will make scrolling and clicking to discover more irresistible. Besides photos, many marketers are also seeing video production as the new trend in increasing engagement in social media.
According to Jeff Bullas’ 6 Reasons Why Images Are Important, the engagement rate of photos on Facebook is 0.37% whereas text is only 0.27%. But although visuals top text, this doesn’t invalidate the need for a social media manager with awesome writing skills. Creating copy for posters and captions for posts are still essential. More importantly, his/her tone of communication should resonate with your target audience.
For example, if your target audience is the Millennials, the tone of your writing should be fun and witty, whereas it is serious if your audience is businessmen. Social media is a venue to connect with your customers, and it cannot be achieved if your audience can’t relate to your posts.
Besides serving as a tool for business promotion, social media platforms such as Facebook, Twitter, and Instagram have also grown to become channels for customer service. This means that your social media manager should be readily available to respond to queries and comments in your accounts.
But being quick isn’t all that is needed. Your social media manager should also be able to address a concern right, as well as maintain a calm demeanor when dealing with issues/complaints. This reinforces the need to have a social media manager with good written communication skills.
Looking for a social media manager?
These are the top social media skills that your social media manager must have. Having an in-house social media manager, however, can be quite expensive. What most startups do is to offshore the task to a reliable BPO company.
Anderson Group BPO provides Social Media Management services that ensure the best care for your customers. Our social media managers can serve as ambassadors of your brand to help improve customer loyalty.
To learn more about this opportunity, don’t hesitate to contact us. We are more than happy to assist you!